Jun 19, 2019
What do your lighting audits or proposals look like? What is most important, and when are you wasting your time? How can you really learn what your customer wants and needs? And how do those proposals lead to actual lighting sales?
In this episode, Greg Ehrich and Michael Colligan provide the answers you need about your...
Jun 19, 2019
What does “future-proof” really mean when it comes to lighting and distributors? It may have one definition for manufacturers, and another, completely different, definition for distributors. And that can be a real issue for your customers.
In this episode, Greg Ehrich and Michael Colligan talk about how to...
Jun 19, 2019
In this episode, Greg Ehrich and Michael Colligan recap their talk with Joe Prater of The Rebate Bus, and then get into a serious debate about the problems with rebates, and how rebates will make or break some distributors.
Jun 19, 2019
What is the difference between a troffer and a lay-in fixture? How about a direct/indirect and center basket?
Get A Grip On Lighting takes on a number of words and phrases used in the lighting industry, and talks about which ones should stay, and which ones should go. There are a lot of laughs in this episode, as the...
Jun 19, 2019
One of the highlights of the Get A Grip On Lighting podcasts on lightED is when the hosts get on a roll (we jokingly call it a rant) and become passionate about a specific subject. This episode contains multiple “rants” as the hosts dig into the four kinds of people currently in the lighting business.